Luxury Fashion Brand Essay Example for Free

Luxury Fashion Brand Essay To be successful in India, it is both necessary to gauge the financial potential as well as the mindset of the Indian luxury consumer. This will help in bringing forth the right product offerings to the Indian consumer as well as targeting them better. There are conventional foundations for ensuring success of a brand and they are listed below in brief: * The brand must be â€Å"expansive† Which means it should be full of innovation opportunities for the marketer and in terms of satisfying the different needs of the luxury consumer. * The brand must tell a story – One of the best ways for an organization to compete and distinguish yourself from the rest of the pack is to tell your brand story. The story should be so powerful that it should make customer act as the way you want. * The brand must be relevant to the consumers’ needs Depending upon the mindset of the luxury class, it is necessary for a brand to satisfy those needs, whether they be for recognition or functional use etc. * The brand must align with consumers’ values A brand that does not concur with the basic values of a consumer’s society has a small chance of succeeding because luxury items are identification for a luxury consumer. This makes it difficult for the consumer to adopt the brand in such cases. * The brand must perform Irrespective of which category the brand belongs to, a performance assurance is a must for the brand. Based on the inputs given above as well as an understanding of the decision making process of the luxury consumer, we recommend the following paths for luxury marketers based on what Indian consumers really desire from their luxury brands, i. e. product brand, dealer/store brand and price/value relationship : (The price / value relationship has been accorded less focus since the Indian Consumer is at a phase when cost of luxury is secondary to its appeal / benefits) 1. Brand Me Affluent! It is essential for marketers to ensure that the recognition value of their brands is always high so that it lends a sense of affluence to the consumer, which can only come if others around him / her perceive the brand to be a top-notch luxury brand. This can come from either being aligned with the most successful celebrities or being a part of elite events and promotions. 2. Nothing but the Best – This is a golden opportunity for the marketer to earn greater margins by adding customized value to his line of luxury goods. These added-value customized goods will ensure that the customer feels he has something more than just the ordinary range of luxury goods available. 3. Luxury is having the world at my fingertips – First! A luxury marketer will not only have to be faster than his competitors in reaching out to the consumer, to gain a share of wallet but also continuously offer innovative products that serve to differentiate between the consumers. 4. â€Å"Ethnic Chic† – The Fusion of Local Global goods This point is connected to the strategy of a product being in line with the consumers’ values for it to be adopted. Apart from this, in the Indian context, ethnicity is also a fashion statement in many product categories. 5. You Think I’m Demanding? Next! The marketer’s job should be a constant endeavor to offer newer luxury goods to the consumer, in sync with their needs. In addition to that, marketers will need to make sure that each and every single consumer has to be treated with a high-level of personalized attention, given the nature of the product and the consumer. Even minor Shortfalls in this case will have the consumer shifting their brand preferences to those marketers who can satisfy their needs better. 6. CANNIBALIZATION OF BRANDS It thus becomes essential to ensure that successful celebrities are partnered with at the right time, thereby both eliminating chances of Competition as well as delivering the right aspirational / appeal message to the intended audience. Conclusion The starting point for identifying successful luxury brand strategies in India has been established by identifying certain salient aspects of luxury brands that remain constant as well as identifying the stage of mindset of the Indian consumer towards these brands. The focus is now towards ‘how soon’ luxury brands will enter the market to gain a first mover advantage, which is of significant importance in India. Apart from how soon, we primarily focus on ‘how will’ luxury brands cater to the mainly aspirational needs of the Indian consumer. A word of caution that goes for luxury marketers, irrespective of their brands and Geographical presence – The luxury consumer is always looking for newer ways to Satisfy his continuously changing needs. Hence, the need to keep a close tab through insightful research is of prime importance. As far as India is concerned, given the rapidly accelerating affluence of the Masses, the scenario is set to witness a boom. The ones who will be riding the Wave will be the ones who’ve kept their ears open to each and every word of their Each and every customer. After all, in the luxury business, no marketer can afford the luxury of treating its consumers as a loosely bunched segment.

Peter Brook Essay -- essays research papers fc

It is noted in many books that near the start of his career, Peter Brook was attracted to both plays and techniques that expressed human contradiction. He often wondered, though, whether there were any modern playwrights who could possibly equal the richness and complexity of Shakespearean verse, and often complained about the improbability of ever finding material to work on or to produce as stimulating as that of Shakespeare. When, in 1964, Brook received a play entitled The Persecution and Assassination of Marat as Performed by the Inmates of the Asylum of Charenton under the Direction of the Marquis de Sade (Marat/Sade), by German playwright Peter Weiss, it is also noted that Brook felt he had finally encountered the challenge of Shakespearean theater he was looking for. Not only was Marat/Sade an incredibly well written and unique approach to theater as a whole, its incorporation of music and movement, song and montage, and naturalism and surrealism within the text created the perfect passage, for Brook, from his commercial past to his experimental present, as well as a way for both the playwright and the director to deal with the concept of theater as therapy; a rather ironic, yet at the same time clever, idea seeing as how the play itself is conducted within the confines of an asylum, with the inmates themselves as the stars. One of the most complex aspects of presenting Marat/Sade was its large and eclectic cast of characters and also its incorporation of a play within a play. On stage, these points were, looking at the opinions of a majority of both the audiences and the critics, presented successfully by Brook and the cast he worked with. From the prison guards who loomed in the background, clothed in butcher aprons and armed with clubs, to the half-naked Marat, slouched in a tub and covered in wet rags, forever scratching and writing, to the small group of singers, dressed and painted up as clowns, to the narcoleptic but murderous Charlotte Corday, Weiss and Brook offered a stage production that both engaged and amazed the audience, while at the same time forced them to question their role as the audience; no better exemplified than at the very end of the play, where the inmates, standing menacingly at the edge of the stage, actually begin to applaud the very people who applaud their performance, aggravating and confusing some, but forcing most t... ...m, though they are quite safe behind a large facade of iron bars. This technique corresponds to the menacing way that the characters address the camera throughout the performance, and creates the necessary feeling, for the viewers, that no such barrier is available to protect them as they are drawn in uncomfortably closer to the inmates by Brook’s camerawork. We begin to question whether or not the soliloquies, spoken directly into the camera instead of to the protected aristocrats who originally played our ‘part’ of the audience, are still merely just a theater convention, or if the insanity of the performers is used as a catalyst for we, ourselves, to feel threatened directly by what is spoken. We also begin to question whether or not the inmate is even looking at the camera to address the audience, or is simply insane, and addressing the air around them, adding yet another layer to such complex characters. Creating such questions within the audience’ s mind also seems to create, for most, the aura of discomfort and skepticism that Brook was aiming to achieve, and reached quite successfully. Bibliography Lunatics, Lovers, and Poets by Margaret Croyden

Describe a Place using Soapmaps

Several places exist in all over the world and probably you must have heard of many famous places within London itself like Tower Bridge or Buckingham Palace. However, I would not waste time explaining these places, which you might be already aware of. What I can usually describe well and might be to your interest is my lovely ‘House' – my home. Everyone possesses a home and what makes it special are the people who live in there. Impression of a house is developed from how much you care about it and how well you maintain or look after it. So, let us have a look on how does my house look like and what might be special about it. My house is situated in the South East of London. You might better know my place by the town, Edgware. The bright sunshine in the morning, from east sets my house on fire. The glittering windows from outside reflect my image to make me feel great about myself. The entrance of my house gives a heart welcome to all my guests and bestows good wishes to all my family members each time we trespass there. As you enter the main door, you will find a small lobby in which at the side, you will see a shoe rack lying in the corner and waiting for our footwears to go in there. You would probably consider this as strange but believe me, it is very useful especially in my house where you will find a polite notice reading â€Å"Please take off your shoes† in the lobby. I would myself regard this as ridiculous if I saw this notice at anyone's house but since I moved to this wooden floor house, I understand the importance of doing so. The big drawback of wooden flooring is that it gets dirty very quickly and this is the major factor enforcing us to put off our shoes at the entrance. Moving a few steps forward from the lobby, you will find the narrow stairs running upstairs to the bedrooms. I am not taking you to see my bedroom so early, so let us go a few steps forward instead of running in the stairs on the left. Continuing forward, you will find a glass door, which glistens and sparkles light from the beautiful chandelier inside. As you open the door, a nice room freshener smell fills your nose and you imagine yourself being in heaven. But when you open your eyes, you find yourself in my living room. As you move your eyes around, you see three posh black sofas lie on the corner of the three walls. They appear large enough and above that, they give you the superb comfort, as you would like to have after a hard working day. The centre table in the room displays several magazines and newspapers to read. My dad usually likes reading the newspapers and so do I but if talking about me, it would be sometimes only or you can simply call it occasionally. If you look around the walls, you will find my TV hung around on the corner of the fourth wall, which I would personally describe as the perfect place to put your TV. Firstly, it looks nice, saves space and lastly, it stands in level to your eyes. What else would you expect from this fantabulous TV? And this not the end to the ground floor of my house. There is also a two in one kitchen, which simply means kitchen to cook as well as dining room to eat your meal. The fitted kitchen with cupboards and shelves sometimes make me confuse as almost all shelves open in different direction and some are very strange to your normal expectations. But never mind; living in this house for a year has made me habitual to this everyday use of kitchen and its applications. This is the place I love the most in my house as my mum cooks me some really good food, which I would enjoy eating for days. You can smell this tasty food from the entrance of the house like me when I come to home from school and quickly rush to eat that nice food. Now, let us return back to the stairs, which I showed you at the beginning and I guess you probably wanted to climb up quickly at that time to look what is over there. So let me show you but be careful while climbing up the stairs. I would especially warn you, as the stairs are really narrow and you will probably end up slipping down if you have big feets. I have been through this experience several times and even my younger brother who likes to hang around has been a victim of this funny but painful thing. So, as you climb up those deep ocean blue stairs, you will find my parents' bedroom on the right that stays really neat and clean. You will find each and everything at its place, as my mum is really neat and organised and takes good care of the house as well as of myself. If you look over the red wall at front, you will find a big wallpaper of the ship sailing in the sea. My mum says that this is usually good to put in the house as it generates positive feelings and also represents and inspires your life as you imagine yourself being the ship and you are moving ahead in the world to gain those great heights and destinations. Well, I like my mum's understanding of things and admire her those precious thoughts, which you cannot just think of. So at last, I will show you my bedroom but do not be stunned and may be shocked to see it. As soon as you open the door, you will see large posters hung around on blue coloured walls. There are cartoon pictures and teddy bears, which will appear as sweet as me. On my bed you will find all clothes spread around and the room will appear totally diverse as compared to my parents' neat and clean bedroom. I have also got a computer system placed on the table at the corner of the room on which you will usually find me working. The big shiny mirror on the door of the cupboard reflects my image to appear as a shining star. The bright sunrays penetrate through three large windows just after my bed to reach my eyes and wake me up in the morning for school. I cover my face with my blanket to avoid the bright light but then the clock alarm goes off to wake me up. At last, I give up sleeping and get up to get ready for school in the morning. This is what my bedroom is like where you will find things different and alike. This is what my house offers and this is how my house is like. A great experience with a thrilling chill environment will fill you with freshness and make you cheerful to have a great day out. I hope you enjoyed this adventurous journey of my home and had a good idea of how a good home should be, like my one. Don't you think so?

Asexuality and the Brain - 1368 Words

Despite the large collection of literature of sexuality that has been accumulating, human asexuality has been largely ignored. Asexuality is controversially considered to be a sexual orientation and people who identify as asexual are people who typically do not experience sexual attraction (Asexuality Visibility and Education Network, 2013). Though research on sex and sexual orientations has been done for centuries, the first real suggestion that there might be people who fall outside of the heterosexual – homosexual orientation spectrum came from Kinsey and colleagues in 1948. These individuals were put into a separate category and were identified as having no erotic response to hetero- or homosexual stimuli, but otherwise they were†¦show more content†¦An example of a romantic asexual would be an individual who identifies as hetero-romantic. These individuals are interested in romantic relationships with the opposite sex, but would prefer not to have a sexual as pect to that relationship (Scherrer, 2008). Another difference within the community involves masturbatory practices. Some Aces do masturbate for a variety of reasons, including tension relief or to experience an orgasm. Others, however, have absolutely no motivation or desire to masturbate. Many asexuals do not see masturbation as a sexual event for them, however (Scherrer, 2008). There is even variation in how asexuals view sex. Some Aces understand sex but are not interested in having it themselves, while others are disgusted by the act (Carrigan, 2011). There are asexuals who will have sexual intercourse with a romantic partner who identifies as sexual because it makes their partner happy, and there are others who would never consent to sex (Carrigan, 2011). To date, no clear cause of asexuality has been discovered. Bogaert provided some guesses that may be related to asexuality, such as possible alteration of the hypothalamus (Bogaert, 2006). He also believed that Aces were usually in poorer health, weighed less, and were shorter than individuals who identified as some type of sexual. Because these characteristics can identify many types of people, not just asexuals, relying on them for identification means would be pointless. BrottoShow MoreRelatedEssay about Human Sexuality2060 Words   |  9 Pagesattraction to people of any gender or sex (Prause and Graham). While giving this simpler explanation to explain asexuality to the general public, they also acknowledge that there is a wide range of diversity within the asexual community (Scherrer). In 1948, Kinseys study identified 1.5% of the male population in America as asexual ( category X), and in 2004 Anthony Bogaert’s â€Å"Asexuality: Prevalence and Associated Factors in National Probability Sample,† suggests that 1% of the British populationRead MoreThe Issue Of Sexual Orientation1090 Words   |  5 Pagespsychologists only consider three categories of sexual orientation, and state that everyone should fall into one of them (â€Å"Sexual Orientation† 1). Certainly, the fact that most people believe that other common sex terms, such as transsexuality and asexuality, are sexual orientations exemplifies the confusion that exists around the topic; these misconceptions are the ones that obscure the concept of sexual orientation. Misconceptions about sexual orientation arise from the fact that most people confuseRead MoreAutism Spectrum Disorder ( Asd ) Essay1822 Words   |  8 Pagesare considered be lower functioning on the Autism Spectrum, with a high comorbidity of Intellectual Disability of some order (Dworzyncki et al 2012), A popular and controversial explanation for this significant sexual dimorphism is the Extreme Male Brain Theory (EMB), which was first espoused by Dr. Simon Baron-Cohen (2002). According to this theory in general females score high as aspects of empathy, recognizing emotional states and their appropriate response as measured the Empathy Quotient (EQ)Read MoreHesi Practice31088 Words   |  125 Pagesgain and diet. B. Be alert for a possible eating problem and do a further in-depth assessment. C. Report the client s concerns to her caregiver. D. Ask her to come back to the clinic every 2 weeks for a weight check. 166. The least serious form of brain trauma, characterized by a brie f loss of consciousness and period of confusion, is called A. contusion. B. concussion. C. coup. D. contrecoup. 167. The physician orders a tricyclic antidepressant for a client who has suffered an acute myocardial infarction